Case study:
Action Centre
Increasing daily revenue by over 200% through data-driven design
Estimated read time:
1.5min
Data visualisation
Conversion Rate Optimisation
Analytics
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Case study:
Retail Media
Building a sophisticated European B2C advertising platform through cross-regional collaboration
Estimated read time:
2.5min
Data visualisation
Design System
Platform Design
Mobile
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Case study:
Console v.3
Overhauling a legacy platform through user research and a custom design system to enable multi-campaign management
Estimated read time:
4min
Platform Design
Data Visualisation
Design System
Accessibility
Mobile
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What I learned at Adevinta
Using a complex survey tool like Pendo was a great learning experience both in a technical sense, but also helped me improve my survey design skills.
The breadth of different workflows and preferences for some products (e.g., some import citations via file, others manually copy and paste), highlighted the need to design flexible, adaptable solutions.
I developed my ability to document and communicate design decisions clearly, using tools like flowcharts and Figma mockups to ensure all stakeholders had a shared understanding of the project direction.
I improved my ability to collaborate with diverse stakeholders to align on requirements and meet product milestones, especially when facing conflicting ideas or ambiguous constraints.